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Magazines

Research World (October 2015)

Innovation is coming from inside and outside of the traditional market research sector, driven by technology and the need for speed and lower costs. In searching for new ways of getting closer to customers, where are we seeing the most innovation and...

Catalogue: Research World 2015
Author: ESOMAR B.V.
October 15, 2015
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Citation

B.V., E. (2015a, October 15). Research World (October 2015). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-october-2015-


Research papers

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
October 1, 2015
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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, October 01). Gen-Zurveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gen-zurveys-8573


Videos

Wow! You do research where?

This is a session organised to encourage a collection of people from every corner of the planet to stand up and each tell a short story about their experiences of conducting research in these far off places. The focus: the human aspects of their...

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Alexander V. Shashkin, Amir Farmanesh, Ebrahim Mohseni, Fatima El-Khatib, Marita Schimpl, Natalie Forcier, Robin Pharoah
June 15, 2015
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Citation

Puleston et al. (2015a, June 15). Wow! You do research where?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/wow-you-do-research-where-


Magazines

Revue Française du Marketing (Juin 2015)

Nous avons le plaisir de vous présenter le numéro 252 de la Revue Française duMarketing. Nous en profitons pour vous annoncer un changement dans le rythme deparution de notre Revue. Pour se conformer aux standards des autres revues...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2015
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Citation

, A. (2015a, June 01). Revue Française du Marketing (Juin 2015). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2015-


Magazines

Research World (November-December 2014)

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

Catalogue: Research World 2014
Author: ESOMAR B.V.
December 15, 2014
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Citation

B.V., E. (2014a, December 15). Research World (November-December 2014). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2014-


Research papers

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen
Company: InSites Consulting
November 18, 2014
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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-close-to-youth-8365


Research papers

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
September 10, 2014
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Citation

Pace and Evtenko (2014a, September 10). Why do I still come to work?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work--8358


Research papers

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Souda and Rajan (2014a, September 10). In search of hope. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-search-of-hope-8343


Videos

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
June 15, 2014
×

Citation

Pace and Evtenko (2014a, June 15). Why do I still come to work?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work-